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ARTICLE · 11 DECEMBER 2012

Pinterest Issues New Guidelines For Sweepstakes And Contests

Thompson Coburn LLP
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Browse any social networking site these days and you’re likely to run into a banner exhorting consumers to "Pin It to Win It."

United StatesMedia, Telecoms, IT, Entertainment
Dale Joerling
Dale Joerling
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Browse any social networking site these days and you're likely to run into a banner exhorting consumers to "Pin It to Win It." The request is typically linked to photo clusters of savory soups, designer handbags, or even surfers riding the waves. Welcome to the highly visual world of Pinterest, where you're definitely not alone. More and more businesses are selecting the site for their latest promotions.

For the uninitiated, Pinterest is an image-based social networking site that provides an easy-to-master avenue for you to collect and categorize your favorite items from around the web and share them with your friends. Pinterest describes itself as a "virtual pinboard," and its many users are referred to as "Pinners."

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