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ARTICLE · 07 JULY 2020

Pain Free? Not These Marketers

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The FTC has announced a $22 million settlement with the marketers of a "low-level light therapy device" called Willow Curve.

United StatesMedia, Telecoms, IT, Entertainment

The FTC has announced a $22 million settlement with the marketers of a "low-level light therapy device" called Willow Curve. The marketers, Physicians Technology and Willow Labs, and their individual owners, were alleged to have made deceptive and unsubstantiated claims that their device treats chronic, severe pain and associated inflammation. Defendants marketed the $799 device heavily through tv ads, email, a website, telemarketing and more.

The defendants' deceptive acts as alleged in complaintinclude the following:

  • Claiming, without substantiation, that the product was "clinically proven" to provide pain relief;
  • Claiming, falsely, that their device was FDA approved;

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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