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ARTICLE · 21 FEBRUARY 2022

NFT-Influencer Contract: Don't Get Cancelled

Klein Moynihan Turco LLP
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In this age of Social Media, NFT minters and businesses in general are enlisting the advertising services of influencers – people whose online popularity and relevance grant them influence over others within their social spheres.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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In this age of Social Media, NFT minters and businesses in general are enlisting the advertising services of influencers - people whose online popularity and relevance grant them influence over others within their social spheres. Many influencers will make product endorsements on behalf of advertisers through social media platforms (such as Facebook, YouTube, Instagram, and TikTok) in exchange for free products and/or compensation. Please note that the Federal Trade Commission ("FTC") actively polices the product endorsement practices of influencers, issuing heavy fines against their partnered brands. If an NFT minter wants to avoid liability for an influencer's marketing violation, he/she will need an NFT-Influencer contract.

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