On April 28, 2020, the Board of Governors (the
"Board") of the National Collegiate Athletics Association
("NCAA") implemented new rule changes that would allow student athletes
to be compensated for third-party endorsements. To that end, the
NCAA instructed each of the three (3) NCAA Divisions to consider
appropriate changes to their existing athlete marketing rules so
that the new regime may be adopted no later than January 2021, to
take effect at the beginning of the 2021-2022 academic year.
What rule changes are anticipated?
Proposed Expansion of Athlete Marketing Rules
Under the proposed rules, college athletes will be allowed to
profit from the use of their names, images, and likenesses. While
the exact scope of the athlete marketing rules is still being
determined, the Board envisions that athletes would be compensated
for:
