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ARTICLE · 21 DECEMBER 2017

NARB To Unilever: Comparison Ad Requires Scrubbing

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It's a sunny, happy commercial – a bit of a throwback to the "blind taste test" ads from years ago. In Unilever's "Let Your Senses Decide" video, which is featured on the company website as well as ...

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Linda Goldstein
Linda Goldstein
Holly Melton
Holly Melton
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Bath & Body Works owner: 'Cross-platform body wash campaign stinks!'

The Reveal

It's a sunny, happy commercial – a bit of a throwback to the "blind taste test" ads from years ago.

In Unilever's "Let Your Senses Decide" video, which is featured on the company website as well as on YouTube, women on the street sniff vials of body wash and choose the most appealing scent. Boxes labeled "A" are then lifted to reveal samples of Unilever's Suave body wash products, and boxes labeled "B" reveal samples of competitor L Brands' Bath & Body Works products.

The subjects all prefer Suave, whose fragrance and price point are praised in contrast to Bath & Body Works' products.

Soap Dish

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