NAD Reviews Sharp Language In Pricing Claims

This week, NAD announced a decision in a challenge brought by The Gillette Company against Mammoth Brands, the makers of Harry’s Plus Razors. The challenge encompasses various claims, but today we’re just going to focus on an issue that comes up frequently across industries: comparative pricing claims.

Mammoth compared the price of a Harry’s Original 8-count refill ($17) and a Harry’s Plus 8-count refill ($25) to a Gillette Fusion5 ProGlide 8-count refill ($39). Mammoth told consumers that Gillette was “straight up taking advantage of you” for “a couple pieces of metal and some plastic” and urged them to “stop getting ripped off by your razor company.”

Gillette took issue with the prices Mammoth quoted, noting that consumers could receive a one-time discount from Gillette other retailers. NAD noted that “price comparisons should reflect prices that are charged on a regular basis and for a reasonably substantial period of time.” Isolated sales prices shouldn’t be used. Accordingly,