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ARTICLE · 22 APRIL 2016

NAD >> Many Challenges And Big Changes For The NAD

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2015 was another eventful year for the National Advertising Division of the Council of Better Business Bureaus (the NAD).

United StatesMedia, Telecoms, IT, Entertainment
Ronald R. Urbach
Ronald R. Urbach
Aaron Taylor
Aaron Taylor
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April 19, 2016

2015 was another eventful year for the National Advertising Division of the Council of Better Business Bureaus (the NAD). Fifty-six competitor challenges were filed, most involving dietary supplements, drugs and health aids, and telecommunication products and services.

Despite the caseload, a series of revisions to the NAD's procedures stole the spotlight. In April 2015, a working group of two American Bar Association committees released a report recommending extensive changes to the NAD's procedures to make the NAD work "even better." The NAD subsequently revised its procedures to reflect several of the working group's recommendations.

The most significant revisions included:

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