Share on LinkedInShare on LinkedIn

ARTICLE · 26 APRIL 2023

NAD Expands SWIFT Process To Accept Implied Claim Challenges

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

The National Advertising Division announced that it has expanded its Fast-Track SWIFT process, an expedited path for single-issue truth-in-advertising cases, to accept challenges of misleading implied claims.

United StatesMedia, Telecoms, IT, Entertainment

The National Advertising Division announced that it has expanded its Fast-Track SWIFT process, an expedited path for single-issue truth-in-advertising cases, to accept challenges of misleading implied claims.

NAD launched the fast-track challenge process in April 2020 to address "the need for quick resolution of truth and transparency issues that arise in digital advertising," providing decisions within 20 business days. SWIFT differs from NAD's standard track by limiting challenges to a single issue, allowing only one substantive submission per party, and holding meetings only at NAD's discretion. Upon its launch, the SWIFT process accepted three types of claims for consideration: the prominence and sufficiency of disclosures in influencer marketing and native advertising; misleading pricing and sales claims; and misleading express claims that do not require review of complex evidence or substantiation, such as clinical or technical testing or consumer perception

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from