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ARTICLE · 15 MAY 2018

Musical.Ly Under Scrutiny

BakerHostetler
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Musical.ly Inc., operator of the Musical.ly mobile application available on the iPhone and Android operating systems (the App)

United StatesMedia, Telecoms, IT, Entertainment
Moustafa Badreldin
Moustafa Badreldin
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CARU Tunes In

Musical.ly Inc., operator of the Musical.ly mobile application available on the iPhone and Android operating systems (the App), has been referred to the Federal Trade Commission (FTC) by the Children's Advertising Review Unit (CARU). CARU, in its regular role of monitoring advertising geared toward children, reviewed the marketing practices of Musical.ly and concluded that the App was marketed to children under the criteria set forth by the Children's Online Privacy Protection Act (COPPA) and therefore must comply with COPPA standards.

The App is a social network that allows its users to create, share and view short user-generated videos, which usually take the form of music or dance videos. In its review of the App, CARU looked at the overall impression and usage of the App. CARU noted that many of the videos posted feature teens, and many of the account profiles appear to be of children who are under age 13. CARU stated that Musical.ly did not ask

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