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ARTICLE · 07 FEBRUARY 2012

Mobile Marketing Association Releases Final Version Of Mobile Application Privacy Policy Framework

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After introducing a draft of its Mobile Application Privacy Policy Framework ("Framework") in mid-October for public comment, the Mobile Marketing Association ("MMA") recently released the final version of the Framework.

United StatesMedia, Telecoms, IT, Entertainment
Proskauer'S Privacy & Data Security Practice Group
Proskauer'S Privacy & Data Security Practice Group
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After introducing a draft of its Mobile Application Privacy Policy Framework ("Framework") in mid-October for public comment, the Mobile Marketing Association ("MMA") recently released the final version of the Framework.

The Framework provides a general starting point that application developers can refer to when drafting their application privacy policies. The Framework includes model language to address the following questions and topics regarding the application's and developer's privacy practices:

What information does the Application obtain and how is it used?

  • The MMA bifurcates this section into "User Provided Information" (e.g., information provided during registration) and "Automatically Collected Information" (e.g., mobile device's unique device ID and the IP address of the mobile device).

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