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ARTICLE · 05 APRIL 2024

Mitigating Class Action Exposure: An Excerpt From The Advertising Law Tool Kit

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

Join us as we spotlight select chapters of Venable's popular Advertising Law Tool Kit, which helps marketing teams navigate their organization's legal risk.

United StatesMedia, Telecoms, IT, Entertainment
Shahin O. Rothermel (Venable LLP)
Shahin O. Rothermel (Venable LLP)
Daniel S. Silverman (Venable LLP)
Daniel S. Silverman (Venable LLP)
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Join us as we spotlight select chapters of Venable's popular Advertising Law Tool Kit, which helps marketing teams navigate their organization's legal risk. Click here to download the entire Tool Kit, and tune in to the Ad Law Tool Kit Show podcast, to hear an author of this chapter dive deeper into mitigating class action exposure in this week's episode.

When it comes to mitigating the risk of class action lawsuits, the best offense is a good defense. Companies can take many steps to reduce their exposure to class action litigation before it happens, including the tactics listed below.

Reducing exposure to class action litigation:

  • Carefully review and substantiate advertising and promotions prior to disseminating them. Hiring experienced advertising counsel is the most effective way to ensure that advertising comports with the complex legal requirements of various agencies and states.

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