Legally Speaking, What Is A Labubu?

If you have been on the internet the past few weeks, you likely have seen the latest viral sensation: Labubu. Labubu is a small monster figurine with a mischievous smile, a furry body and endless opportunities to be used as an accessory. Celebrities such as Rihanna, Kim Kardashian and even David Beckham have shared their love of the figurine. It's no wonder it has blown up in popularity; Labubu combines two of the hottest trends: (1) kidult and (2) blind boxes. The kidult trend refers to adults who engage with toys, games and other activities typically associated with childhood – often driven by nostalgia or as a way to unwind and leave adult stress behind – while a blind box is a type of packaging where the consumer is unaware of what exact figurine is in the box until it is opened. So a consumer will purchase a blind box and have no idea what they are actually getting.