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ARTICLE · 18 FEBRUARY 2026

Key Trends From ALIS

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At the recent Americas Lodging Institute Summit (ALIS) this past month, industry leaders gathered in Los Angeles to discuss the evolving landscape of hospitality, real estate and the political and economic trends impacting the industry.

United StatesMedia, Telecoms, IT, Entertainment
Rachel Keeney
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At the recent Americas Lodging Institute Summit (ALIS) this past month, industry leaders gathered in Los Angeles to discuss the evolving landscape of hospitality, real estate and the political and economic trends impacting the industry. Through panel discussions, keynote speakers, and countless peer-to-peer conversations with clients and industry contacts during the conference, several top-of-mind themes emerged for owners, operators and brands alike as the industry kicks off 2026. Below, we explore some of those themes and how intricately they are connected.

Crisis Communication: Preparation, Clarity, and Humanity

If ALIS panelists in 2025 seemed most concerned with risk-management considerations with rising insurance premiums and anticipated tariffs, this year, industry leaders seemed focused on crisis management. In an industry where unpredictability is an ever-growing constant—from natural disasters to public health emergencies to heightened immigration

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