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ARTICLE · 25 SEPTEMBER 2019

JUUL Ads Are Vaporizing Into Thin Air

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Summer may be coming to an end, but the heat surrounding JUUL and other vaping companies continues to rise.

United StatesMedia, Telecoms, IT, Entertainment

Summer may be coming to an end, but the heat surrounding JUUL and other vaping companies continues to rise. In the wake of vaping-related illnesses and deaths, television networks and state officials are taking action. Under federal law, tobacco companies have been barred from advertising on television and radio since 1971. Could e-cigarette and vaping companies soon face a similar fate? 

On September 18, 2019, CNBC reported that "According to ad measurement company iSpot, more than 20 networks [had] run JUUL ads in the past two weeks, costing more than $2.2 million for more than 900 airings." But now several major networks are dropping vaping ads from their entire portfolio. WarnerMedia, the parent company of CNN, TNT, and TBS, stated last week that it was removing vaping ads. Viacom, which owns BET, MTV, and Nickelodeon, has also chimed in and will not longer run vaping ads. CBS is yet another network to take the same stance.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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