It’s (Not) Only a Movie

First, he brought mobile boarding passes to airports. Now, Sam Sahana is helping theaters make the most of the mobile and digital experience. From mobile apps to speed the sales of tickets and popcorn to booking a theater via social media just for friends, Sahana understands the value of bringing a mobile device to the theater even if you are expected to turn it off once the movie begins. He also understands that the new economic frontier in the film exhibition business is e-commerce.

"This time in the industry is critical," says Sahana, currently CTO of Odeon & UCI Cinemas Group. "I've been very fortunate because I led transformation with the airlines launching their portals. That was the beginning of my e-commerce career, and I have a long history of doing this. I'm fortunate to have the right team and industry climate so that I can replicate the experience with Odeon."