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ARTICLE · 25 JANUARY 2019

It's A Bird, It's A Plane, It's An … Advertisement In Space?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Earlier this month, Russian startup StartRocket debuted a new concept video featuring its plan for space-based advertising.

United StatesMedia, Telecoms, IT, Entertainment

Earlier this month, Russian startup StartRocket debuted a new concept video featuring its plan for space-based advertising. The concept uses satellites that, when launched into space and properly positioned, would be visible to humans from Earth and appear as brand logos alongside the moon and stars.  News of the newest step into space-based advertising raises questions surrounding the legality of the practice. Can it be done?

In the United States, it seems unlikely. Under the National Aeronautics and Space Administration Authorization Act of 2000, the Secretary of Transportation is responsible for overseeing, coordinating, and issuing licenses related to commercial space launch operations. However, under the Act, the Secretary may not issue a license (or waive the license requirements) "for the launch of a payload containing any material to be used for the purposes of obtrusive space advertising."  The Act defines "payload" as "an object that a person undertakes to

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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