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ARTICLE · 15 NOVEMBER 2018

Influencers v. PopSugar: Recent Updates

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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In the last few months, Instagram influencers have brought a number of lawsuits against online media publisher PopSugar.

United StatesMedia, Telecoms, IT, Entertainment

In the last few months, Instagram influencers have brought a number of lawsuits against online media publisher PopSugar.  Here are some updates on these cases.  

The lawsuits arise out of a series of events from 2017, during which PopSugar repurposed influencer content on its own site.  All five cases assert similar allegations.  Instagram influencers used an online service called LIKEtoKNOW.it that allowed their followers to shop the looks they shared on Instagram. The LIKEtoKNOW.it service would link a follower to products the influencer shared, and if the follower ultimately made a purchase, the influencer earned a commission through the site. 

During the spring of 2017, some influencers discovered that PopSugar was allegedly displaying their content without obtaining their consent.  The plaintiffs alleged that when PopSugar repurposed the content for its own site, PopSugar also replaced the links that allowed the influencers to earn a commission with links that

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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