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ARTICLE · 03 JANUARY 2019

Influencer Sued For Failure To Influence

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Luka Sabbat is hard to define.

United StatesMedia, Telecoms, IT, Entertainment

PR firm says multifaceted Luka Sabbat forgot to post

Sabbat's Day

Luka Sabbat is hard to define. Intentionally.

"I don't believe in titles I believe you do what you want and find the right people who share your vision," the 20-year-old writes on his website. "If i had to put a name to it, I am a Creative Entrepreneur exploring all the world has to offer. Stylist, Creative Director, Design Director, Actor, Model, etc....."

Note: The punctuation and capitalization choices are all his.

In 2018, this attempt at self-definition is associated with distinguishing oneself as a social media influencer. If there's any cultural role that sums up the present moment, the social media influencer role is it (here's a list of our previous coverage on influencers and their travails).

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