If It's "Cold Pressed" Juice, Then It Better All Be "Cold Pressed"

In Davis v. Hain Celestial Group, a plaintiff brought a putative class action alleging that the labeling of some of Hain's BluePrint juices misled consumers about whether the juices are "cold pressed."  According to the plaintiff, consumers buy juices that are cold pressed because traditional methods of extracting juice  create heat that negatively affects the enzymatic and nutritional content of the juice. 

The product lines at issue in the case are BluePrint Cold Pressed Juices as well as BluePrint Organic juices, which are "crafted with cold pressed juice."  

Among the various claims asserted, the plaintiff alleged that  Hain's "cold pressed" claims were misleading because after the juices were cold pressed, they were subjected to an additional round of pressure (that does not involve heat), in order to extend the product's shelf life, comply with federal regulations, and kill potential bacteria.  A federal district court in New York dismissed this claim,