The International Chamber of Commerce recently launched
an
environmental marketing certification program based on the
principles of the ICC Framework for Responsible Environmental
Marketing Communications.
The program, which is a three-hour online course, teaches
participants how to effectively qualify and substantiate green
marketing claims using global principles. Participants who complete
the course and pass the online exam will receive a
"Certificate in Responsible Green Marketing
Communications" from the ICC. More information about the
course is available
here.
The course was created by Oliver Gray, who currently serves as
the Co-Chair of the ICC's Advertising and Marketing Code
Revision Taskforce. He previously served as Director General of the
European Advertising Standards Alliance and the European Digital
Interactive Advertising Alliance. I was also very pleased to have
been invited to contribute some teaching material to the
course.
