IAB Publishes Influencer Guide

"The most eye-opening revelation from the guide, in my opinion, was number of suggested questions that brands or agencies should ask of their publisher partners before entering into an influencer program as part of a publisher's branded content offering," IAB vice president Susan Borst told Adweek. "From influencer identification to cost and execution, measurement and data, and even disclosure questions, it's important to ask questions up front to fully understand the scope and potential impact of a publisher's