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ARTICLE · 31 DECEMBER 2020

How Sweepstakes Compliance Can Save Your Reputation

Klein Moynihan Turco LLP
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The popular TikTok content creator collective, "Not a Content House," recently received some negative publicity for failing to reveal the winners of a sweepstakes by the promised deadline.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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The popular  TikTok content creator collective, "Not a Content House," recently received some negative publicity for failing to reveal the winners of a sweepstakes by the promised deadline. Not a Content House is the ironic name of an all-girl team that lives together in Los Angeles where they collaborate on content posted on YouTube, Instagram and TikTok. It is reported that on December 23, 2020, Not a Content House was to announce who the two lucky fans were that had won the sweepstakes and would be flown to Los Angeles to visit the all-female crew. When December 23, 2020 came and went without fans being  told of the winners, people took to social media to accuse Not a Content House of running a scam. Not a Content House has since announced the contest winners and apologized for its late announcement. 

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