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ARTICLE · 16 JUNE 2020

Google Updates Ad Targeting Policies To Help Prevent Discrimination

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Google announced that it is updating its advertising policies to "further improve access to housing, employment, and credit opportunities."

United StatesMedia, Telecoms, IT, Entertainment

Google announced that it is updating its advertising policies to "further improve access to housing, employment, and credit opportunities."  Google said that it regularly evaluates and evolves its advertising policies "to ensure they are protecting users from behaviors like unlawful discrimination."

Under Google's new policy, housing, employment, and credit advertisers will not be allowed to target or exclude ads based on gender, age, parental status, marital status, or ZIP code.  Google said it plans to implement this update in the United States and Canada as soon as possible, but no later than the end of the year. 

Google said that it had worked with the U.S. Department of Housing and Urban Development on these changes.  In addition, Google said that it will be providing housing advertisers with additional information about fair housing "to help ensure they are acting in ways that support access to housing opportunities." 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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