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ARTICLE · 23 OCTOBER 2018

Google To Remove Deceptive Travel Ads

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The BBC reported that Google will no longer allow ads for high cost services that say they will help consumers use the Electronic System for Travel Authorization ("ESTA") run by the U.S. Department of Homeland Security.

United StatesMedia, Telecoms, IT, Entertainment

The BBC reported that Google will no longer allow ads for high cost services that say they will help consumers use the Electronic System for Travel Authorization ("ESTA") run by the U.S. Department of Homeland Security.  

Foreign travelers who want to visit the U.S. under the visa waiver program must apply for authorization through ESTA.  For individuals to apply, the cost is about $14.  However, when foreign travelers apply through private ESTA providers, they can be charged significantly more than that.  

Google's advertising policies prohibit, "Charging for products or services where the primary offering is available from a government or public source for free or at a lower price."  Google does allow, however, the advertising of these types of products or services with other things sold by the marketer, so long as the free or low cost item isn't the primary offering.  For example, a marketer can advertise a travel package that bundles travel with a visa

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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