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ARTICLE · 21 JULY 2020

Google Strengthens Clickbait Advertising Policy

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Google announced that it is strengthening its advertising policy to address clickbait-related tactics. Under the new policy, Google will prohibit "ads that use tragedies...

United StatesMedia, Telecoms, IT, Entertainment

Google announced that it is strengthening its advertising policy to address clickbait-related tactics.  Under the new policy, Google will prohibit "ads that use tragedies, scandals and shame to pressure people to click immediately, when the claim is either false or lacks urgency." 

Noting that it took down more than 51 million sensationalist ads in 2019, Google said that it has seen an increase in "bad actors using pressure tactics, celebrity images, cliffhanger language and graphic content to gain more clicks."  In addition, Google said, "We are committed to creating a high-quality experience for our users, where the promotion is clear from the ad itself."  

Specifically, under the new policy, Google will prohibit, "Ads that use clickbait tactics or sensationalist text or imagery to drive traffic."  This includes, for example: 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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