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ARTICLE · 25 FEBRUARY 2020

Google Pulls 600 Apps From The Google Play Store For Disruptive Advertising

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Yesterday, Google announced that it has pulled 600 apps from the Google Play Store for violating Google's disruptive ads policy.

United StatesMedia, Telecoms, IT, Entertainment

Yesterday, Google announced that it has pulled 600 apps from the Google Play Store for violating Google's disruptive ads policy.

Google defines "disruptive ads" as ads that are "displayed to users in unexpected ways, including impairing or interfering with the usability of device functions." Google said that while disruptive ads can occur in-app, it has seen an increase of "out-of-context ads," which Google defines as ads that are served by an app on a mobile device when the user is not actually active in the app. Google explained that, "This is an invasive maneuver that results in poor user experiences that often disrupt key device functions and this approach can lead to unintentional ad clicks that waste advertiser spend."

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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