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ARTICLE · 31 MAY 2023

Google Makes Changes Ahead Of July 1 CPRA Enforcement Date

Global Advertising Lawyers Alliance (GALA)
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Google recently announced that it will no longer act as a service provider to advertisers under California law for certain Google services starting July 1, 2023 (when California Privacy...

United StatesMedia, Telecoms, IT, Entertainment
Gary Kibel (Davis & Gilbert LLP)
Gary Kibel (Davis & Gilbert LLP)
Emily Catron (Davis Gilbert LLP)
Emily Catron (Davis Gilbert LLP)
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Google's Policy Change

Google recently announced that it will no longer act as a service provider to advertisers under California law for certain Google services starting July 1, 2023 (when California Privacy Rights Act enforcement begins), Google had offered restricted data processing (RDP) to help advertisers, publishers and partners manage compliance with the California Consumer Privacy Act (CCPA).

Google's shift is an effort to address compliance with the CPRA's prohibition on service providers conducting cross-context behavioral advertising. Accordingly, Google will no longer offer RDP where advertisers engage in cross-context behavioral advertising, including for its Customer Match service.

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