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ARTICLE · 18 MAY 2016

Google Bans AdWords Ads for Payday Loans

Last Week, Google Inc. ("Google") announced its plan to ban AdWords ads for payday loans and related products.

United StatesMedia, Telecoms, IT, Entertainment

Last Week, Google Inc. ("Google") announced its plan to ban AdWords ads for payday loans and related products.

How will the ban affect your AdWords ad campaign?

Advertising Program Terms and AdWords Policies

Google's advertising programs, including Google AdWords and Google Display Network, are broadly regulated.  The Google Inc. Advertising Program Terms and AdWords Policies contain a wide range of restrictions concerning users' advertising practices and ads placed through the Google network.  These include a number of content-based regulations for Display and AdWords ads, including restrictions for ads featuring

  • Adult-oriented content;
  • Alcoholic beverages;
  • Gambling-related content;

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