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ARTICLE · 24 AUGUST 2020

FTC Warns (Another) Marketer About Making False COVID-19 Relief Claims

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Federal Trade Commission sent a warning letter to a marketer of hearing aids, telling the company to stop advertising that it could provide COVID-19 relief funds for the purchase of hearing aids.

United StatesMedia, Telecoms, IT, Entertainment

The Federal Trade Commission sent a warning letter to a marketer of hearing aids, telling the company to stop advertising that it could provide COVID-19 relief funds for the purchase of hearing aids. 

In print and social media advertising, the FTC charged that Elite Hearing Centers of America made claims such as:

  • "COVID-19 HEARING HEALTHCARE STIMULUS PROGRAM through July 31";  
  • "Receive up to $3000 through our healthcare stimulus program";
  • "Thousands have already been helped in your area"; and
  • "Free hearing aids." 

The FTC also pointed to the fact that Elite Hearing Aid Centers of America's advertising used the Great Seal of the United States to promote stimulus relief to current and retired government employees.  (If you're looking for the FTC to come after you for falsely suggesting government endorsement, just use the Great Seal . . . .)

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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