With consumers, gamers and lawmakers expressing concerns about
whether loot boxes are predatory or contribute to gambling-like
behavior, game developers can take steps to minimize the
possibility of their games inviting controversy.
The following digest captures highlights from the U.S. Federal
Trade Commission's public workshop, "Inside the Game: Unlocking the Consumer Issues
Surrounding Loot Boxes." We outline what might be coming
next for the industry and include six practical tips for developers
who use loot box mechanics.
Background
The August 7, 2019, FTC workshop brought together a variety of
contributors, including consumer advocates, industry
representatives, academics and government officials. The day was
divided into three panels1 comprised of panelist
presentations and discussions covering the marketing and use of
loot boxes and other microtransactions, and the potential
behavioral impact of these virtual rewards on consumers.
Transcripts and video
