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ARTICLE · 23 JANUARY 2018

FTC Issues Report On Advertising Law Study

Klein Moynihan Turco LLP
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The Federal Trade Commission ("FTC" or "Commission") recently released a 93-page report, which provides evidence lending support to the Commission's current guidance on established advertising law.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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The Federal Trade Commission ("FTC" or "Commission") recently released a 93-page report, which provides evidence lending support to the Commission's current guidance on established advertising law.

WHAT ARE THE KEY TAKEAWAYS FOR NATIVE AND SEARCH ADVERTISERS?

FTC Guidance on Native and Search Advertising Law

Section 5 of the FTC Act, 15 U.S.C. § 45, prohibits unfair and deceptive acts and practices in interstate commerce. In 2015, the Commission issued its Enforcement Policy Statement on Deceptively Formatted Advertisements, explaining how established advertising law applies to different ad formats, including Internet search advertising and "native" ads that look like their surrounding non-advertising content.

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