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ARTICLE · 14 JULY 2016

FTC Announces Four False "All-Natural" Claim Settlements

Klein Moynihan Turco LLP
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On Wednesday, the Federal Trade Commission ("FTC") announced its settlement with four separate companies, each alleged to have falsely advertised its respective products as "all-natural."

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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On Wednesday, the Federal Trade Commission ("FTC") announced its settlement with four separate companies, each alleged to have falsely advertised its respective products as "all-natural."  The products, including sunscreen, shampoo, and body lotion, are all alleged to have contained some synthetic ingredients despite the companies' claims that such products are "all-natural."

What are the Settlement Terms for Falsely Advertising Products as "All-Natural?"

FTC Settles False "All-Natural" Claim Investigations

Pursuant to the terms of the settlement agreements, each of the companies is prohibited from making any claims regarding the "natural" ingredients of their respective products "unless the representation is non-misleading, including that, at the time such representation is made the [company] possesses and relies upon competent and reliable evidence . . . ."  Fortunately for the companies, none are required to pay any damages or penalties.

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