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ARTICLE · 06 FEBRUARY 2020

FTC's January Closing Letters -- A Quick Recap

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Here's a quick recap of the Federal Trade Commission's advertising-related closing letters from January.

United StatesMedia, Telecoms, IT, Entertainment
Jeffrey Greenbaum
Jeffrey Greenbaum
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Here's a quick recap of the Federal Trade Commission's advertising-related closing letters from January. 

On January 3rd, the FTC closed its investigation into whether Ensurent.com d/b/a Bulkfilter overstated the extent to which its products are made in the United States.  The FTC said that the company sells a mixture of U.S-origin products, imported products, and bundles that includes a mix of U.S.-origin and imported products.  The FTC reported that, in response to its inquiry, Bulkfilter explained that it had inadvertently applied a packaging template containing unqualified "Made in USA" claims to all of its products, not just the ones that were made here.  Bulkfilter instituted a remedial action plan to avoid deceiving consumers, which included removing improper "Made in USA" claims, updating product images on the company's website and on the company's eBay listings, and collecting additional substantiation in support of its U.S. origin claims. 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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