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ARTICLE · 19 MARCH 2026

Fifth Circuit Limits TCPA Prior Express Written Consent Requirements

Global Advertising Lawyers Alliance (GALA)
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Last week, the Fifth Circuit Court of Appeals held that the Telephone Customer Protection Act (TCPA) permits businesses to obtain only prior express consent rather than prior express written consent...

United StatesMedia, Telecoms, IT, Entertainment

Last week, the Fifth Circuit Court of Appeals held that the Telephone Customer Protection Act (TCPA) permits businesses to obtain only prior express consent rather than prior express written consent for autodialed and prerecorded calls and texts. This holding expressly rejects the Federal Communication Commission's (FCC) interpretation of the TCPA's consent requirement first promulgated in 2012.

In Bradford v. Sovereign Pest Control, the Fifth Circuit affirmed the lower court's grant of summary judgment to the defendant, refusing to apply a stricter consent standard to telemarketing texts than to non-telemarketing or informational messages. In the case, the court rejected the FCC's long-standing regulation that interpreted the TCPA to require prior express written consent for telemarketing messages, holding that because the TCPA's statutory text does not distinguish between telemarketing and non-telemarketing/informational messages, courts should not apply a stricter consent

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