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ARTICLE · 11 APRIL 2018

Facebook Issues Revised Policies On Issue Advertising

Frankfurt Kurnit Klein & Selz PC
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Yesterday, Facebook announced additional changes to its policies, in order to further address transparency issues.

United StatesMedia, Telecoms, IT, Entertainment
Jeffrey Greenbaum
Jeffrey Greenbaum
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Yesterday, Facebook announced additional changes to its policies, in order to further address transparency issues. 

First, Facebook will now only accept issue advertising from authorized advertisers.  In order to be authorized, advertisers will have to confirm their identity and location.  (Facebook previously announced that it would only accept electoral ads from authorized advertisers.)

In addition, issue and electoral ads will now have to be labeled in the top left corner as "Political Ad."  Next to that, Facebook will show "paid for by" information.

Facebook also announced that it is investing in artificial intelligence and additional personnel to help root out unauthorized advertisers. 

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