Share on LinkedInShare on LinkedIn

ARTICLE · 13 FEBRUARY 2023

Facebook Further Limits Ad Targeting Options For Teens

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Last month, Meta announced that it was taking further steps to limit the ways in which advertisers can target teens. Meta said that it was making the move...

United StatesMedia, Telecoms, IT, Entertainment

Last month, Meta announced that it was taking further steps to limit the ways in which advertisers can target teens. Meta said that it was making the move because, "We recognize that teens aren't necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing them products available to purchase."

These changes to Meta's ad tageting policy mean that, starting in February, advertisers can no longer target teens on Facebook and Instagram based on their gender. In addition, the way that teens engage with posts on Facebook and Instagram also won't affect the types of ads that they see.

Now, advertisers are only permitted to use age and location to target teens on these platforms. Meta explained, "Age and location help us continue to ensure teens see ads that are meant for their age and products and services available where they live."

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from