Don't Skim(p) On Disclosures

And we're back with more NAD drama! You may remember that earlier this year, we blogged about a case where the BBB National Programs' National Advertising Division (NAD) found that disclosures @Revolve and the #revolveme hashtag were not clear enough to identify the influencer's relationship with the brand. NAD's focus on influencers and disclosures didn't end there – today we're going to dive into NAD's recent decision involving Skims. For those who haven't been keeping up with the Kardashians (so to speak), Kim Kardashian co-founded the Skims brand, which specializes in shapewear and loungewear. Skims partners with various celebrities to help promote its collections, including celebrities Lana Del Rey and Brittany Mahomes.