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ARTICLE · 17 OCTOBER 2018

Do Consumers Know The Difference Between A Pig And A Soybean?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Late last summer, Missouri amended its meat advertising laws to prohibit marketers from promoting non-meat products as "meat."

United StatesMedia, Telecoms, IT, Entertainment

Late last summer, Missouri amended its meat advertising laws to prohibit marketers from promoting non-meat products as "meat." The amended law prohibits marketers from "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." According to the Missouri Department of Agriculture ("MDA"), Missouri is "the first state to take steps to prevent misrepresentation of products as meat that are not derived from livestock or poultry." (Earlier this month, we wrote about the use of term "milk" for non-dairy products.)

What does this mean for soy-based and other meat substitutes? Is using the term "meat" off the table? Not necessarily. The MDA issued a memorandum saying that, in its opinion, non-meat products that use the term "meat" on the label do not violate the law if the product contains the following:

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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