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ARTICLE · 19 MARCH 2025

CPPA Drives Home Enforcement Priorities In CCPA Settlement With Honda

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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On March 12, 2025, the California Privacy Protection Agency (CPPA) announced a settlement with American Honda Motor Co., resolving allegations...

United StatesMedia, Telecoms, IT, Entertainment
Aaron Burstein
Aaron Burstein
Alysa Hutnik
Alysa Hutnik
Alexander Schneider
Alexander Schneider
Meaghan M. Donahue
Meaghan M. Donahue

On March 12, 2025, the California Privacy Protection Agency (CPPA) announced a settlement with American Honda Motor Co., resolving allegations that the company violated the California Consumer Privacy Act (CCPA) and requiring Honda to pay a $632,500 fine. The announcement marks the Agency's most far-reaching enforcement action, and the first to stem from the CPPA's July 2023 announcement that it was reviewing the data privacy practices of connected vehicle manufacturers and related technologies.

The fine has two components. Honda was fined $382,500 for its alleged violation of 153 consumers' opt-out and other CCPA rights. This amount works out to $2,500 per consumer – the maximum allowed under the CCPA for non-intentional violations. The CPPA's Order does not explain how it determined the remaining $250,000 of the fine.

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