Considerations For The First 100 Days: A Guide For New CMOs

According to The Wall Street Journal, the average tenure for a Chief Marketing Officer (CMO) is less than three and one-half years. Under these circumstances, new CMOs must build an agenda that drives measurable results today, while also building a lean, data-driven marketing organization for tomorrow. As the global economy slows, new CMOs should be asking: "How do I do more with less?

Agile Leadership for an Agile Organization

Too often new executive leaders are tempted to "hit the ground running." In doing so, they often make assumptions about the organization, the customer and the business opportunity. The first 100 days are an ideal time to listen, ask provocative questions and form hypotheses about what will be needed to drive results.