In 2012, the State of Colorado legalized the recreational use of
marijuana within its borders. Shortly thereafter, marijuana
advertising laws were enacted in the State.
What are some of Colorado's most notable marijuana
advertising laws?
In 2017, legal sales of medical and recreational marijuana in
Colorado sky-rocketed to approximately $1.5 billion (an increase of
approximately $700 million since 2015). Colorado's
marijuana advertising laws remain largely unchanged since their
enactment, despite concerns and even a lawsuit (which was ultimately dismissed
for lack of standing) as to the broad and ambiguous nature of the
regulations.
The laws regulating the licensing, sale, and advertising of
retail marijuana in Colorado include the Retail Marijuana Code,
Colo. Rev. Stat. § 12-43.4-103, and the Retail Marijuana
Rules, 1 Colo. Code Regs. § 212-2. Colorado's
marijuana advertising laws regulate "Retail Marijuana
Establishments," which are defined to include
