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ARTICLE · 08 JULY 2014

CASL Consent Requirements

Klein Moynihan Turco LLP
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Despite the fact that Canada’s Anti-Spam Law was enacted almost three (3) years ago, its implementing regulations just went into effect on July 1, 2014.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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Despite the fact that Canada's Anti-Spam Law ("CASL") was enacted almost three (3) years ago, its implementing regulations just went into effect on July 1, 2014.

CASL Generally

In comparison to the CAN-SPAM Act, CASL is a much more restrictive law, encompassing a wider variety of communications. While the CAN-SPAM Act only targets communications sent via e-mail, CASL regulates any electronic message delivered in connection with a commercial purpose, whether or not the person who transmits the message does so with the expectation of earning a profit. This includes almost all messages sent electronically, including e-mail, text messages and social media messages that endeavor to communicate, market or sell products and/or services to Canadians.

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