Dueling Driver Campaigns
Missing the Fairway with the NAD: Thoughts on How to Avoid the
Sand-Traps Going Forward
Their drivers consistently face-off on the green. Now two of
golf's leading names in equipment have gone head-to-head on a
different course: the fairways of the NAD, with Taylor Made and
Callaway filing competing challenges with the NAD against one
another regarding the legitimacy of their respective ad campaigns
championing their newest drivers. And while it might be too hot to
golf this summer, it is never too hot to blog about golf. But sit
tight as this saga is a full 18 holes:
I. TaylorMade v. Callaway: The Representative
Sample-Set Sand-Trap
In the first case, Taylor Made challenged
Callaway's claim that its RAZR Fit Xtreme driver is the
"longest driver in golf," "across the broadest range
of player abilities possible," including its
#LongestDriverinGolf hashtag as part of the "Tweet to
Unleash" twitter campaign.
