Cameo is a platform where people can pay celebrities to record
videos with scripted personal messages. Jimmy Kimmel recently used
the platform to see if he could get George Santos to say silly
things and then Kimmel aired those videos on his late night show.
Santos later sued Kimmel,
accusing him of copyright infringement, and the two are battling
that out in court. But today, it's Cameo that finds itself in
a legal battle.
In 2020, Cameo launched a service called Business Cameo that
allows companies to pay celebrities to make videos endorsing their
products. According to a bipartisan group of 30 state Attorneys
General, though, Cameo failed to take steps to ensure the
celebrities disclosed that their videos were paid messages. If your
read this blog, you already know that's required under the
FTC's Endorsement Guides and state laws.
