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ARTICLE · 03 MARCH 2023

California Age-Appropriate Design Code Act Impact: Five Things Advertisers Need To Know

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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In a recent blog post, we covered a new California law, the California Age-Appropriate Design Code Act (the "AADC"), that will have far-reaching implications for a variety of industries.

United StatesMedia, Telecoms, IT, Entertainment
Emma Smizer
Emma Smizer
Rick Borden
Rick Borden
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In a recent blog post, we covered a new California law, the California Age-Appropriate Design Code Act (the "AADC"), that will have far-reaching implications for a variety of industries. In this first post in a five-part series, we will explore how AADC is likely to impact the advertising industry, and what steps advertisers can take now to get ready.

AADC Recap.

The California AADC is modeled after the UK's own Age-Appropriate Design Code. As of this writing, no actions have yet come down from the UK Information Commissioner's Office (ICO), who is tasked with enforcement.

Effective July 1, 2024, the California AADC aims to regulate online products, services, and features that may pose a risk to children's mental, physical and emotional health. At a high level, the AADC will apply to certain businesses (as defined under California law) that offer such online products services, and features which are "likely to be accessed" by a child. Notably, "child" here

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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