Federal Trade Commission says defendants claimed all-star
roster of genius endorsers
The Frightful Four
Xcel, EVO, Geniux and Ion-Z: Sounds like a league of evil
supervillains, right?
Well, according to the Federal Trade Commission (FTC),
it’s an apt simile.
These cognitive diet supplement products were, according to a
recent FTC complaint, marketed under a number of false
claims – some of which sound like superpowers. For $47-$57
per bottle, the products were supposed to “boost brain
power,” “increase focus,” “enhance
memory” and “skyrocket concentration,” among
numerous other promises.
Injustice League?
The culprit of the FTC’s suit was a large group of
interrelated entities including holding companies, merchants,
fulfillment companies, a payment processor, an advertiser and a
handful of individuals accused of managing them.
