Astronaut's Right-Of-Publicity Case Won't Timeout

Apollo 15 commander presents juryworthy arguments in space jewelry case

Space Commerce

During his Apollo 15 moonwalk, astronaut and mission commander Colonel David Scott – one of only a dozen people who have walked on the moon – wore a chronograph (a watch with additional measurement capabilities, such as a stopwatch) given to him by the Bulova company. Colonel Scott held on to the chronograph for decades, until auctioning it off for $1.6 million in 2015.

In 2016, Bulova began marketing a "Lunar Pilot Chronograph" (LPC) as a commemorative piece; the LPC was based on the original chronograph Scott wore during his extraterrestrial stroll. Bulova (now renamed Citizen Watch Co.) began marketing the timepiece, including through sales made by Sterling Jewelers (Sterling does business as Kay Jewelers, of TV commercial fame).