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ARTICLE · 01 NOVEMBER 2018

ASRC Internet Ad Program Adds A Notch To Its Belt

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The Online Interest-Based Advertising Accountability Program, a division of the Advertising Self-Regulatory Council, took on two more advertisers in its quest to align app and website publishers...

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Linda Goldstein
Linda Goldstein
Amy Ralph Mudge
Amy Ralph Mudge
Randal M. Shaheen
Randal M. Shaheen
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Apparel company failed to notify consumers of internet ad data grab

In This Corner …

The Online Interest-Based Advertising Accountability Program, a division of the Advertising Self-Regulatory Council, took on two more advertisers in its quest to align app and website publishers with the self-regulatory principles embraced by the Digital Advertising Alliance (DAA), which the Accountability Program monitors and enforces. The Accountability Program has now tackled more than 90 public actions.

The latest cases dealt with “enhanced notice” of data collection in an interest-based advertising context.

Ledbury, an online men’s fashion company, found itself in the council’s sights. During routine monitoring, the council discovered that Ledbury had failed to include an enhanced interest-based advertising (IBA) notice on its website; the company added the notice shortly after receiving the council’s notice.

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