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ARTICLE · 11 MARCH 2022

Artesian Builds CEO Apologizes For Sweepstakes-Related Criticism

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The CEO of PC build company Artesian Builds was under fire last week for comments he made about a company promotion during a livestreamed event on Twitch.

United StatesMedia, Telecoms, IT, Entertainment

The CEO of PC build company Artesian Builds was under fire last week for comments he made about a company promotion during a livestreamed event on Twitch. There are good lessons here for all marketers. Here's what happened.

The promotion.  Every month for the last four months, Artesian Builds has given away one custom PC build each to two of their brand "ambassadors" in a sweepstakes drawing streamed live on the company's Twitch channel. During February's livestream drawing, the CEO allegedly changed the rules, stating "If you want to be an Ambassador that wins, you cannot just be an affiliate. You must have an active account, active followers, active streams. You gotta be doing something. We will check your YouTube and your Twitch and [your] other platforms. But there will be minimum requirements to make sure that these prizes are not going to random people who then quit streaming and quit talking about our [sic] builds." The CEO did not disclose the specific new

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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