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ARTICLE · 03 SEPTEMBER 2019

Are Instagram "Likes" Disappearing?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Instagram is testing out removing what is perhaps its most famous feature, the beloved "Like" count, from posts.

United StatesMedia, Telecoms, IT, Entertainment

Instagram is testing out removing what is perhaps its most famous feature, the beloved "Like" count, from posts. What was initially rolled out in Canada has now expanded to several other countries, including New Zealand, Australia, and Japan. Instagram says that the motive behind hiding Likes is to encourage users to post more authentic content instead of being motivated to post content which will generate the most Likes. Within countries in which Like counts are no longer displayed, content creators can still open the private "Likers" window to see who has liked a specific post.

Is this new test feature truly altruistic? If you take a look at influencer marketing, Instagram was getting a small piece of the pie since influencers could promote brands for free and rely on Likes and engagement rates as key performance indicators. Starting in the summer of 2019, Instagram gave advertisers the ability to promote organically branded content by influencers as

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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